About

Freelance developer, pragmatic problem-solver

Hi, I'm Neil Ludlow - a freelance software developer helping individuals, startups, and small businesses maintain and extend their existing software that already has users, data, and business logic.

Focus on Existing Software

Most of my work is on software that already exists - systems with users, data, and business logic that can't afford disruption. A lot of my process is about reducing risk - technical, operational, and human - when making changes to software that already matters.

Working With Clients

I work closely with clients to understand exactly what they're trying to achieve. Then, I often give two or three options they can choose from with pros and cons of each. What we come out with is a technical description of exactly what it is they need for their business. Good software development isn't just about code - it's about understanding your goals and crafting a solution that makes sense for you.

All projects have their own unique needs and requirements, and I adapt my approach to fit the existing software and the way the client works.

Tools and Platforms

I regularly work across web, mobile, and backend systems, typically adapting to whatever stack is already in place rather than imposing a fixed one. This often includes PHP-based systems, modern JavaScript frameworks for web applications, mobile toolkits such as Flutter or React Native, and a range of SQL and NoSQL databases.

The specifics vary from project to project - particularly when working with inherited codebases - and I'm comfortable getting up to speed with unfamiliar systems where needed.

Flexible by Design

I've learned the hard way that clinging to one way of doing things holds projects back. So I try to stay curious and open to change.

Whether you're looking to build something from scratch, improve what you already have, or just need advice on the right direction - I can help.

Working With Existing Software

1. Understand What Is Currently Happening

Before making changes on a legacy system it's best to understand how things are currently working on the software. All existing systems I work on begin with a short diagnostic stage. I'll download the code and run it on my computer and get an understanding of the core concepts before starting to make changes.

2. Understand What Is Needed

I work closely with clients to understand exactly what they're trying to achieve. That often involves translating vague or non-technical goals into something precise enough to build safely.

From there, I usually outline two or three viable options, explaining the pros and cons of each so clients can make informed decisions based on risk, cost, and long-term impact.

3. Safe, Predictable Changes

The implementation stage is deliberately cautious - changes are made in a way that respects the existing system and avoids unintended side effects.

I work iteratively - building and testing as we go, so you can see progress early and give feedback often. This keeps surprises to a minimum and ensures we stay on the right track.

4. Protect Uptime

Once changes are ready to go live, I handle all the details - deploying to your server, cloud provider, or app store. I make sure everything runs smoothly, prioritises uptime, and where appropriate performs well in tools like Google Lighthouse.

5. Support If You Need It

After launch, I can stay on to maintain and improve the project, or hand things over with clear documentation and support.

Starting From Scratch

Every project is different, but I aim to keep the process simple, collaborative, and transparent from start to finish.

1. Understand the Goal

We start with a conversation. I'll ask questions about your idea, your users, and what success looks like. If you're not technical, that's fine - my job is to translate your goals into software.

2. Choose the Right Tools

I don't push one stack for every job. I'll recommend technologies that fit your project's scope, timeline, and budget - whether that's a custom-built app, a static site, or something in between.

Advisory and Technical Guidance

Sometimes the most important work happens before any code is written.

I often work with clients who know something needs to change, but aren't sure what the right next step is. In these cases, I focus on understanding how the system currently behaves, what the real constraints are, and what risks are involved in different approaches.

That can involve reviewing an existing codebase, talking through proposed changes, or helping translate business goals into technically realistic options - without committing prematurely to delivery.

This kind of advisory work is particularly useful when:

  • a system feels fragile or hard to change
  • previous attempts to improve it haven't gone well
  • you need a second opinion before investing more time or money

The aim is clarity and confidence - so any decision to change the software is made with a clear understanding of trade-offs, cost, and risk.

Ready to Talk?

If you have a project in mind, or you're not sure where to begin, head over to the Contact page and let's start a conversation.

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